Sprint Nextel is ending unlimited data plans for all devices except
smartphones, bringing the era of all-you-can-eat mobile data in the U.S.
nearer to a close.
In a notice posted Thursday on the customer support section of its
website, Sprint said it would impose monthly data caps on plans for all
tablets, laptops, netbooks, USB and PC Card modems, and mobile hotspot
devices. Data will also be capped for Mobile Hotspot plans that let
subscribers connect other devices to the network through a smartphone.
The caps will begin with each subscriber's next bill following
notification, the carrier said.
However, Sprint will continue to offer its plans for unlimited data
use on phones, including on the Apple iPhone, which Sprint introduced
just last week.
The change eliminates one of the key
differentiators Sprint had used to market its services against larger
rivals Verizon Wireless and AT&T. Those carriers had already capped
their data plans, and the nation's fourth-largest operator, T-Mobile
USA, announced in April that it would throttle the connection speed of customers who exceeded 2GB of data usage per month.
While capping data use on its 3G network to 3GB, 5GB or 10GB per
month, Sprint has continued to offer unlimited 4G service. Now, the cap
for each of these plans will cover the subscriber's combined monthly
data use on both 3G and 4G. All data use above the cap will cost $0.05
per megabyte.
The monthly allowance for data use while roaming on non-Sprint
networks will be 100MB for the 3GB plan and 300MB for the other two
plans, with each megabyte over those caps charged at $0.25.
For Mobile Hotspot plans on phones, data usage will be capped at 5GB
per month of either 3G or combined 3G/4G service, depending on whether
the phone can use 4G. Use above that cap will be charged at $0.05 per
megabyte. Those plans will have a 300MB monthly cap for data roaming.
Networks built with 4G technology, such as the Clearwire WiMax
network that Sprint uses for its 4G service, are more efficient than 3G
networks. Because they can deliver more data over a given amount of
radio spectrum, they can make it more economical for a carrier to offer a
certain amount of data per month or an unlimited plan. In addition,
because 4G networks are fairly new, they are less likely to suffer from
the overloading problems that some carriers have cited when imposing
monthly limits.
However, U.S. carriers have been moving away from unlimited plans as
the amount of data flowing over mobile networks has grown dramatically
and showed no signs of slowing down. A recent survey by investment bank
Credit Suisse showed that mobile networks in the U.S. were running at an average of 80 percent of capacity.
Sprint resells 4G service from Clearwire under an agreement reached
earlier this year, in which it will pay the WiMax carrier about $1
billion through the end of next year. But it also plans to build its own
4G LTE (Long-Term Evolution) network and launch it commercially in the
middle of next year.
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