The Importance of Social Media Marketing

Social media marketing is the process of propagation of your site or business through social media and it is a powerful strategy that will get you links, attention and huge amounts of traffic. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad income, social media marketing is a potent method that will make your site profitable over time. Those who ignore the effectiveness of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are involved but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business. 

If I talk about the value of marketing through social media, let’s take a look at the advantages of it. Creating and getting it admired on various social media web sites will lead to multiple benefits for any website or web product. There are 2 types of traffic which a website can have. Primary traffic is the massive amount of visitors who come directly from social media websites. Secondary traffic is traffic which transfers from websites which link to and sends you visitors, after they get to know your content through the social sites. Becoming popular on social websites will get you a large number of links, some of which may be applicable, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.

Why worry exploring social media as a marketing guide for your business? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites. One reason is, its pretty ordinary. You get expected links without any apparent pattern; your website is exposed to large groups of people in a impulsive fashion. This differs from paid advertising which has overt commercial overtones. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

Now, this is the fantasy which I see in Social Media....