Making a contract is an art. It is art because you need to use all your thoughts, comedy, intelligence, humour, acquaintance, to make the person sign the agreement. Some people do it perfectly; sometimes it even seems that these persons have some kind of the business ability to convince people in something. But it is hard to find such person and it is really hard to make the deal to get more income than expenses. And other people who work in this sphere have to follow some system. The first minutes of the meeting with clients don't talk about your supplies and your services. Remember, nobody is interested in how perfect you are until they realise what good things you tell about yourself or until they are convinced enough that you can make it work. You need to wrestle with the craving to get to the advertising of your services or goods.
Forget about how many times you had to tell a person what good your services and supplies are. Instead try to explain the buyer why s/he needs your goods or services. And to do that you must ask questions. Show the curiosity to your client. Ask them about goods and services s/he gives. Find out what s/he wants. And don't use too complicated words that sometimes may be even unknown to the client. Talk with the client as if s/he was your friend and you wanted to persuade him/her to come to visit you. And only when you found out the necessities of the client you can start to propose services and goods you have. But at first only mention about them
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